Laura Arrillaga-Andreessen Foundation
On the rebranding project, website redesign, social media strategy development, and everything I created, I worked directly with the founder and executive director of the foundation. I ran all communication channels. I revitalized the branding and marketing of the foundation through digital design, social media, and website design. We launched everything throughout Spring ‘20-Winter ‘21.
Brand Design
I created the new look and feel of the LAAF brand, created everything that comes along with a brand (brand guidelines, slides, business cards, e-signature, headers and footers, etc.) The brand I created with ideals of the foundation are still live on their social media and website today.
Website Redesign
On a team with one other website developer, I designed almost all the pages on the laaf.org website. Check out some of the pages here!
Social Strategy
Across Instagram, LAAF’s institutional LinkedIn, the founder’s LinkedIn, Twitter, and YouTube, I developed LAAF’s first digital strategy and promotional plan to build engagement and following across all platforms.
Video Creation
I created videos for the foundation, to build a visual and engaging digital presence. One of my favorites I made is this one. The founder was giving a beautiful, inspirational speech. Music: Interplanetary Forest by Meydan.